If you are thinking of making a Marketing Plan or want to optimize the one you already have, discover what it is and the steps you must follow to achieve a plan that guarantees the results of your campaigns. What is a Digital Marketing Plan A Digital Marketing plan is a document, in text or schematic format, that includes market studies, the situation of the company, strategic planning, marketing objectives and the actions that are going to be developed. With a plan designed and written, we make sure that everything is documented and that nothing escapes us. In this way, it is easier to achieve the objectives set . Why you need a Digital Marketing Plan With this tool you will obtain a clear and general vision of how you are going to develop digital USA Phone Number List marketing. But, if you want it to be effective, it must be aligned with the company's strategic plan so that all the actions that are implemented respond to the company's real needs and objectives. If you do not have a Marketing Plan when executing your campaigns You will lose positioning and competitiveness. The marketing strategy will not be aligned with that of the company. You will not know your customers. You will waste time and resources. The result of the actions will not be measurable. Steps to make a Digital Marketing Plan Before drawing up the plan , it is very important that you stop to think first about what do you want to achieve, who are you going to direct your marketing and communication actions to and how are you going to execute them. When you begin to collect the necessary information to write the plan, you will detect the state of the company's marketing , how it is positioned and, in this way, you will know what the objectives you want to achieve are. Based on this, you will be able to determine how long it will take to execute the plan, the number of people needed to develop it and the financial resources you have.