Aug 03, 2022
In General Discussions
This year, PChome's heart etiquette, which is entering its fourth year, is a festive schedule that combines the three important festivals in August, Father's Day, Qixi Festival, and Zhongyuan Festival. Creating festivals with marketing strategies also establishes PChome's brand image. The team from Central Plains University integrated their own observations on the society, and added Stray Animals Day and Grandparents Day to the Heart Ritual in E-commerce provides a stage to inspire young people to be creative, so that Generation Z can change from "love this brand" to "want to be a part of this brand", and also want to see targeted email list their wild ideas reflected in brand marketing , bringing new ideas to the industry thinking. The Times Golden Calf Award this year joins hands with PChome to launch the Marketing Planning Award under the theme of "Heart Etiquette" for the e-commerce festival. Photo Credit: Popcorn Digital This year, the Times Golden Calf Award has joined hands with PC home to launch a marketing planning award under the theme of "Heart Etiquette" This year, it has also continued to expand its well-established intern recruitment plan, so that young people can get close to practice and find opportunities to make use of their applications. According to PChome statistics, a total of more than 1,800 resumes were received this year, nearly 20% more than last year, including students from different fields such as business management, finance, asset management, foreign language and communication, highlighting the importance of and -commerce among young people in Generation Z.