Jun 13, 2022
In General Discussions
Also has the feedback of “user UP master”, which alleviates the problem of Bilibili to a great extent. Pressure on content costs. In 2017, the content cost of station B was about 260 million, while executive email list the sky-high content cost of iQiyi’s 12.3 billion in the same period was too exaggerated. It is not easy for the above-mentioned users to change to UP masters, because PGC content requires a certain video production foundation compared to UGC, and executive email list it takes more energy to produce it. Therefore, Station B released the UP master incentive plan in 2018. Benefiting from this plan, the number of UP masters in 18Q2 increased by 91% year-on-year. And the number of high-quality content works increased by 131% year-on-year. This plan has changed the PGC weak head effect. Features, enhance the thickness of the tail content, making executive email list the PGC content ecology more balanced. This plan not only provides financial incentives to UP owners, but also provides certain guidance to UP owners, so that their works can be improved to a higher level, so as to expand and executive email list expand the fan base in the future and carry out in-depth cooperation with station B. 3. Dislocation competition If BILIBILI is simply positioned in the online video/live entertainment industry, then she is in an era of separatism and competition. Backed by Baidu and Tencent, iQiyi and Tencent Video not only have a mine, but also have certain technological precipitation; the live broadcast industry is also in a executive email list similar competitive landscape; sky-high copyright and sky-high poaching are endless. In these respects, Station B definitely has no advantages. But from another perspective, station B actually has its own world. I think BILIBILI can (already) be positioned as an all-round entertainment executive email list platform, strengthen community communication, increase user stickiness, encourage users to switch to UP masters.