Jul 31, 2022
In General Discussions
The author, who is attracted by the festival theme design of major products, wants to know the relevant knowledge behind the design, but suffers from the scarcity of relevant information on the Internet, so after sorting and analysis, this article will share with you about Internet products. The relevant knowledge of festival theme design is mainly for thinking methods and conclusions, and I hope it will be helpful to everyone. 1. Design Background In particularly important festivals, major Internet products will cater to the festival customs and atmosphere, and will design various elements in the products, including logos, banners, etc., to match various festival-themed activities, and display them in various prominent positions. The festive theme design of products has become one of the highlights that major portals want to be the first to shine, whether it is the Spring Festival, New Year's Day, Qixi Festival, Christmas and other traditional festivals, or Double Eleven, Double Twelve, Ali New Year's Day and Jingdong Butterfly Festival. E-commerce activity days, and even various international festivals (such as World No Tobacco Day, World Environment Day, World Earth Day, etc.) can become a showcase for major brands. Just like the grand haute couture fashion show every year, it is a good time to establish word of mouth and promote brand value . This is a very important festival, what should I wear to the banquet? It has become a problem that various products consider and pay attention to. 1. Social background The current era is an era of informationization and a networked era. The Internet has penetrated into all aspects of people's lives. While the development of the Internet has had an impact on the traditional economy, it also has have a certain impact . Information and knowledge can be obtained without leaving home, people's spare time life has become more and more rich, and they enjoy the convenience brought by the Internet. This is also an opportunity for Internet products. However, with the increase of people's needs, Internet companies need to face not only economic pressure, but also the impact on people's life behavior. According to the iReseach report, it is estimated that the scale of China's Internet economy market will reach 1,879.18 billion yuan in 2018. It can be seen that there is still more room for development of Internet products. 2. User background Data from the 2018 Global Digital Report shows that the current number of Internet users has exceeded the 4 billion mark, which is an inevitable social development trend . Internet products should be fully prepared. (Image source: cnBeta) About 2/3 of the world's 7.6 billion people already have mobile phones. People's experience of life and access to information are becoming more and more convenient, and they can enjoy a rich Internet experience anytime, anywhere. In the face of such a huge user resource, Internet products must combine their own advantages, combine with the development background of the times, meet the needs behind user behavior, and give full play to the competitiveness of their own products to seize the user market. Internet products need to understand users, understand users, and have the social ability of emotional understanding. They also need to accurately analyze the core demand points behind big data, transfer product concepts and emotions into product design, and effectively solve users’ practical problems. Let the product go. To the front of user needs, not only to meet the user's basic needs b2b data experience, but also to exceed the user's expectations. 2. Design Impact 1. From the product point of view Enhance brand cultural value Build product brand image Strengthen product emotional transmission (1) Enhance brand cultural value By continuously endowing the brand with profound and rich cultural connotations, establishing a distinct brand positioning, and making full use of various effective internal and external value communication, it can form a high degree of recognition of the brand by users, and leave users with a high recognition of the brand cultural value. Ultimately build user loyalty. For example, Alipay products, Alipay was originally positioned as a mobile security payment product, and then gradually established a huge system of life products, from payment tools to recharge payment services, catering services, express services, etc. that expand users' lives. For users, from Wufu Activities, ant forest, ant manor and other activities, behind Alipay's brand promotion time and time again, all contain the dissemination of brand cultural value, so that people clearly realize that the value of Alipay products is not only a convenient payment tool, but a convenient life. "necessities of life".