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Salma Akter
Jun 13, 2022
In General Discussions
In user operation, the cost of attracting new users executive list is often higher than the cost of retaining users, but there are various reasons for users to lose in a certain process. How to avoid and pay attention? The author summarizes his own methods of doing user churn early warning from five aspects. Lost user recall is not effective? High churn rate? Why not take executive list precautions and intervene early? 1. Why do you need to warn of lost users? There is a life cycle for users in the process of using the product. Although churn is inevitable, it does not mean executive list that churn does not need attention. It is not easy to attract new users, but churn is easy. The cost of attracting a new user is more than 5 times the cost of maintaining an old user. We hope that the user pool can continue to expand. Therefore, many companies focus on attracting new users, but ignore the loss of old users, and even the speed of user loss has exceeded the growth rate of new users, and the business has executive list become an extremely unhealthy state. And all the effort was wasted. Therefore, we can’t just focus on attracting new users, executive list but also always pay attention to the status of user churn. We can’t force no churn, but executive list we must control the user churn rate below the risk point according to the characteristics of the product. How to control the churn rate? The loss of a user may be due to the lack of novice guidance and the loss of the core value of the product before experiencing the product. It may also be that an old user has undergone a major revision and feels that the product is no longer as easy to use as before, but no matter what the reason is Churn,
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Salma Akter

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