Tool of the marketer. They allow you to determine how the brand should look in the eyes of recipients, and thus build certain guidelines for communication on the website, in social media or in advertising. Most well known brands, such as Disney, Pepsi, Nike, use the theory of archetypes. Apple or Volkswagen. Thanks to this, their promotional activities are not accidental or chaotic they form a harmonious picture, which provides them with millions of devoted customers. brand archetypes.
The classifications of the archetypes vary slightly between researchers, but there are always twelve of them and they have similar descriptions. What archetypes can a whatsapp mobile number list brand identify with Innocent Dreamer Brands of this type prove to us that the world is a beautiful, safe place where anything is possible. They promise us only positive emotions, kindness and predictability, but not the one that bores, but the one that provides comfort. They never talk about sad, unfair or terrible events.
They surround us with a bubble of beauty, harmony and acceptance. They strive to make the recipient feel that nothing bad can happen to them. They exude optimism and energy at every step. Examples of brands that use this archetype include Coca Cola and McDonalds. They are based on very positive messages, often calling to enjoy even the most ordinary moments. Each advertisement is based on celebrating joyful experiences and good emotions, and the visual identification is created in optimistic, saturated colors.