However, it is not impossible that accounts that have been completely transparent with their community have also suffered a loss of subscribers . Although our opinion is still at the stage of a hypothesis , the latter may perhaps be verified in the coming months with new elements. Conclusion We advise you to avoid this type of misunderstanding by creating an authentic and sincere relationship with your community . As a business, you must also pay attention to your image and your e-reputation .In 2019, e-commerce is still a flourishing sector.
Consumers are increasingly turning to this distribution channel to make their purchases, but also to think about their future purchases. To this end, the company Trustpilot has just fax list unveiled the results of its study on customer reviews, conducted on a consumer panel of 1,500 people in France. These results shed light on the factors that influence purchasing decisions. Between influencers, word of mouth and social networks, recommendations can come from anywhere.
According to this study, which recommendations are the most taken into consideration? What sources of information does the consumer favor before the act of purchase? Before any phase of purchase, consumers tend more and more to inquire first on the Internet. A fortiori when it is a purchase of a high amount. If one of the first reflexes is to look for the coveted product on the Google search engine, other parameters are increasingly taken into account in the purchasing decision. Social networks play on the purchase decision For many years, social networks have been part of our daily lives. This is why they play a major role in corporate communication strategies.