In acquisition these are companies that have contacted you or with whom you have already been able to establish a relationship in some form - for example via the website a trade fair at a webinar or via social networks. Step by step through the telephone cold calling What forms of cold calling are there in? There are many different forms of cold calling - it is best to choose the variant that your target group can relate to the most. Your offer is aimed more at traditional companies? Then don't try social selling. You want to address young start-ups? Then your cold calling channel must be just as young and fresh. Calling by phone Probably the most well-known form of cold calling in is via the good old telephone.
Here you call companies directly pitch your product and hope that he or she is willing to pay you a little attention. This form of cold calling in very direct - this means that you Latest Mailing Database can encounter strong rejection as well as direct feedback and open ears. Try it! All you lose is a company that wasn't your customer before and still isn't after your call cold calling via LinkedIn LinkedIn and Xing have become indispensable in today's working world. So it is not surprising that cold calling is also used here! This usually starts with a harmless networking request and then turns into a direct message including a pitch.
Although this is not quite as direct as by phone LinkedIn users also prefer a personal and individual approach - sending the same direct message to people is an absolute no-go! If this is an option for you and your target group you should try social selling via LinkedIn. Social selling is the sales tren. But while social selling is based on the fact that interlocutors already share a network and already know each other via the platform cold calling via LinkedIn is still quitewellcold. Calling at the fair Of course trade fairs in the area are an absolute boost in cold calling.